R66. Concept Photography.

H3L developed the corporate art restyling for the R66 brand image communication. The USP (unique selling proposition) set the icon and its photo language. The result, a singular icon made of the same deserted and isolated characteristics of the American routes, which truly connote the historic brand character.

H3L developed the corporate art restyling for the R66 brand image communication. The USP (unique selling proposition) set the icon and its photo language. The result, a singular icon made of the same deserted and isolated characteristics of the American routes, which truly connote the historic brand character.
 
Concept: Hachetresele.
Art Direction: Hachetresele.
Photo Direction: Hachetresele.
Production: Paola Grasso.
Photo: Farbone Studio

 
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