PH-DOC Architecture Film Branding + KV
PH-DOC™ Film Branding + Key Visual We were called to create an identity and language for a documentary film about the ways of living in the city of Buenos Aires, Argentina. The film has a technical descriptive approach to a specific architectural typology. Our approach to the project was nourished by both thematic and symbolic references. After at detailed research and testing exercises, we propose a | modular | typographic identity that connects, through structures, with the different application needs. Both, identity and language posed static and animated requirements, so the result was a powerful and particular progressive and scalable conceptualist system. His industrial and neutral personality enhanced his direct link with architecture.