Designed by h3l​​​​​​​
HUBBLE * COMMUNITARY COOKING SPACE​​​​​​​
TASK>
[Naming + Branding + Key Visual]
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The project was focused on conceptualizing a collaborative, scalable and portable space based on the kitchen and its different sections and extensions. The result of the project allowed us to create a conceptualist name, identity and language, based on balanced versatility, diversity and etherogeneity.
このプロジェクトは、キッチンとそのさまざまなセクションと拡張機能に基づいて、共同作業が可能でスケーラブルでポータブルなスペースを概念化することに重点を置いていました。このプロジェクトの結果、バランスの取れた多用途性、多様性、エーテルジェニティに基づいて、コンセプチュアリストの名前、アイデンティティ、および言語を作成することができました。
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[Definition] ~ Environment
Dark & Ghost  Kitchen 
ダーク & ゴースト キッチン
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[Ghost kitchens are a new business model in which virtual or existing (traditional) restaurants use equipped kitchen spaces without on-site dining facilities and connect directly with home delivery platforms to enhance their food delivery capabilities. online. Its main advantage over traditional restaurants is the significantly lower initial investment to open a new location; reflected in lower costs in real estate and staff (no servers, hosts or bartenders), lower customer acquisition costs (and near organic), and greater economies of scale and scope.]

HUBBLE [DEFINITION]
The Hubble-Lemaître law, formerly called Hubble's law, 1 is a law of physics that states that the redshift of a galaxy is proportional to its distance, which is the same as, the further away one galaxy is from another, the faster. He seems to be moving away from her. 2 It is considered the first observational evidence of the paradigm of the expansion of the universe and currently serves as one of the most cited pieces as supporting evidence of the Big Bang. According to this law, a measure of the inertia of the expansion of the universe is given by the constant from Hubble. From this observational relationship it can be inferred that the galaxies are moving away from each other. From others at a speed proportional to their distance, a more general relationship known as speed-distance relationship and which is sometimes confused with Hubble's law. You don't have to misinterpret the speed-distance relationship. It is not that the further away a galaxy is faster away from us. According to this, as the galaxy recedes it would increase in size. Speed as it is further away than before. It is not like this. The speed-distance relationship, derived from the Hubble's law says that the further away a galaxy is now, the faster it is now receding from us. Although all the galaxies were gradually reducing their speed of departure (currently it seems that the opposite is the case) it would continue to hold that the speed of a distant galaxy is greater than that of a nearby one, always maintaining a proportionality speed-distance.

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