danska™
Branding + Key Visual Development
-Danska is an invented word that seeks to directly evoke the attributes positives of Danish design: functionality, simplicity (design), sustainable quality. 'Danske'.
The identity was inspired for the water and your behaviour. The conceptual research, historic investigation and visual exploration was based in the Nordic Design Philosophy arriving to a strong and versatile language. The resolution of the detail-connector in the type are the second level significance in the brand narrative. The simplicity, flow and inertial expansion are the main pilars in this powerful language.
